Digital Agency Australia

Digital marketing means the awareness, promotion, and advertisement of business, brand, and products/services using digital platforms and digital devices to reach the audiences. It involves advertisements through phone calls, SMS, MMS, and TV promotions as well. However, with the rapid internet outreach, increment in the use of smart devices, and the establishment of several online platforms and social media, internet-based marketing is delivering promising results. So oftentimes online marketing is referred to and practiced as digital marketing.

Traditional marketing includes all the conventional marketing methods, which involve offline advertising and promotions. It mostly includes advertisements through print media (magazines, newspapers), direct mail (catalogs, postcards), billboards, and flyers. But with internet-based marketing on the rise, marketing through TV, Radio, and telephone marketing (calls, SMS, MMS) are also considered traditional marketing. The following are some of the major differences between digital marketing and traditional marketing.

• Medium: The marketing medium is different in each of them. In digital marketing, we use marketing channels like social media and search engines to promote business, brand, products, and services. Traditional marketing, however, uses print and broadcasting mediums.
• Audience Targeting: Traditional marketing does not offer options for targeting customers. So the promotion can reach audiences of age group, gender, nationality, and interest different than we intended to promote. Digital marketing, on the other hand, allows precise audience targeting due to which the promotion can bring impactful results and high ROI.
• Control: Immediate changes, alterations, and Ad optimization are not usually possible with traditional marketing. But digital marketing offers more control and options for optimization.
• Impactful: Television, radio, and newspapers have been our lifestyle. Despite the widespread use of internet-enabled smart devices, many people still rely on these platforms for information and entertainment. And since promotions blend well in the content and are usually immersive, traditional marketing usually creates a long-lasting impression amongst customers and helps easy brand recognition. Most of the time, digital ads are intrusive and often ignored.
• Customer Engagement and Interaction: Digital marketing incorporates easy options for audiences to interact with the ads and the business itself. With like, dislikes, shares, follows, comments, and subscriptions, visitors can directly express themselves about the business and its services. Such privileges are not available with traditional marketing.
• Measurable: The impact of advertisements on sales and conversions can be difficult and sometimes impossible with traditional marketing. However, digital marketing provides an easy solution to track traffic, sales, conversions, user engagements, etc. The calculation of ROI is also easier with digital marketing.

Digital marketing involves using internet-based platforms and digital tools to reach the targeted audience. The main objective of digital marketing is to create brand awareness, online reputation management, and promoting products/services. However, in the online world, users are not usually concentrated in one place. So the first step of digital marketing is all about finding the platforms, where the targeted users spend their maximum time and can potentially bring high ROI. So the digital marketing services or its branches involves the following:

• Website design and development
• Search Engine Optimization (SEO)
• Social Media Marketing (SMM)
• Search Engine Marketing (SEM)
• Affiliate Marketing
• Email Marketing
• Pay-Per-Click Advertising (PPC)
• Content Marketing
• Video Marketing

Digital marketing is the most powerful and most impactful way of marketing. So no matter the size of your business, digital marketing can benefit you and your business in several ways. You can hire a dependable IT solutions website like Tinysol in a jiffy to analyse your website and run ad campaigns ultimately leading to higher ROIs. While running advertisements, digital marketing allows precise audience targeting with myriads of filtering options on audience demographics. It helps to reduce advertising costs and increases conversion rates. And this ultimately contributes to a higher return on investment (ROI).

While running an organization, managing goodwill and reputation is equally important. And digital marketing allows easy tracking of customer interaction and getting user reviews. Organizations can use these metrics and carry out needful tasks to build brand reputation and gain users’ trust. In fact, brand awareness and reputation management can be more effective through digital marketing compared to traditional marketing.

Furthermore, it’s easier to identify competitors in the digital marketing world. With digital marketing, website and brand performance can also be tracked with various analytical data. Taking note of the strengths, weaknesses, opportunities, and challenges, businesses can devise a new plan in their marketing strategy. With such benefits, digital marketing allows businesses to grow and thrive in several different ways. With the right strategy in hand, it helps your business outperform even the big players in the industry.

Digital platforms and online communities are expanding at an unprecedented rate. And so do the internet users. With a large audience to cater to, digital marketing is indeed an amazing way of getting your business noticed and promoting products. But that’s not the only reason why online marketing is getting so tremendously popular. Digital marketing services offered by IT solutions websites like Tinysol has plenty of advantages and some of it is mentioned below:

• Digital marketing helps companies grow and thrive without spending a fortune: Unlike traditional marketing, you won’t need big budgets to run digital marketing campaigns to compete against the big players. Even startups and beginners don’t have to break a bank for brand awareness and product promotion. You can run ads from $5 to a limitless budget based on the capital you have. And this kind of flexibility is not available with traditional marketing.
• Help reach a bigger audience: Cost constraints indeed limit the traditional marketing efforts. But more to that, it limits exposure and audience reach. Ads in a local newspaper and a TV won’t be seen in other parts of the country. However, with digital marketing, you can target locally or globally as per the business needs. Switching between them is also easy and hassle-free.
• Precise targeting: It allows precise selection of the audiences. Marketers can specifically target audiences of the desired age group, gender, country, and various interest groups. It also incorporates a remarketing feature with which marketers can precisely target the visitors, who previously have interacted with the business.
• Easy to measure, improve, and get better results: The marketing efforts and the result brought by it are measurable in digital marketing. The marketing plans can also be fine-tuned or changed completely to achieve the goals. This level of control and flexibility makes digital marketing the supreme of marketing types.
• Enables easy and swift customer interaction: Incorporating call-to-action buttons, marketers can encourage customer interaction. This allows concerned parties to address customers’ queries and feedback swiftly. Because of this feature, it doesn’t take much time to see results from the digital marketing campaigns.