Graphics are visuals and designs that are used to represent data, enhance interaction, and make the user’s experience better. In the field of web design and development, graphics are used everywhere from designing the structure of a website to adding content to it. There is a saying that a picture speaks words. Graphics outshine plain text in every context as they help deliver a message more conveniently.
Graphics not only includes images but various other important elements like drawings, line art, graphs, diagrams, typography, photographs, numbers, symbols, geometric designs, maps, engineering drawings, or other images. Using all these elements together in proper ways and proportions, a designer creates excellent graphics.
Graphics design is a process or craft where professional designers create visuals to convey messages or interact. Using proper fonts, colors, texture, shapes, images, etc is all part of graphics designing. Graphics on a website gets the first impression of visitors through logos and design. Since the first impression is the last impression, graphics design becomes highly important and somehow mandatory.
Graphic designers use tools and software’s like Photoshop to create necessary graphics for a site. Their main responsibility is to link art with technology. Logos, images, and animations that you witness on many sites are only possible due to graphics designers and web developers working hand in hand. Without graphics design, you might witness everything in dull plain text which is just too unpleasant for the eyes.
When you land on a website or advertisement, what do you notice first? Is it the products they are offering, or the boring testimonials from the previous users? For most of us, the answer would be the design of the site itself. From the logos and images to fonts and colors, these are the first things that we notice.
Also, when people like the design of something, they end up engaging for a longer time. This might not lead to lead generation or conversion at the first visit but congrats you have a new fan. After engaging for some time they tend to show interest in your products and services. So, it is safe to say that graphics design indirectly leads to new possible leads and maybe even conversions.
Graphics design not only has its use in online sites and ads but can also impact offline businesses. Flyers, posters, product packaging, brochures, postcards, labels, presentations, Shirt & Apparel designs everything requires proper graphic designing.