And whenever you run a remarketing campaign, the ad reaches your previous audiences with the help of that cookie. It’s easier to convince the users, who have already visited your website. So the conversion rate from remarketing campaigns is usually impressive.
Although remarketing works for all kinds of websites, it usually serves the best with the eCommerce ones. This technique comes in handy to recover abandoned carts. It allows advertisers to redisplay the products, which users added to the cart but left the website without purchasing.
Remarketing and Retargeting often appear in digital marketing. And they are used interchangeably on time and often. But looking from a close perspective, they are technically different.
Retargeting = Re + Targeting, which means targeting again. With this advertising strategy, you can target your previous audiences again. This technique is all about targeting the audiences, who have already visited your website.
It allows the promotion of your product, which users visited but left the site without completing the sale. So retargeting is a useful tool to bring the lost audiences to the purchase lane.
Remarketing = Re + Marketing, which means marketing again. The process involves marketing the business again to the same audiences but this time the product or approach or both will be different.
An example of remarketing would be sending emails and newsletters. Websites collect users’ email addresses in one form or another. They then use such emails to send promotional emails to advertise their products. The audience is the same here but the advertising approach is different.
The AdWords optimized list is generated by AdWords machine learning based on the types of conversions seen in your account, and Google then attempts to group similar conversions together so you may target them in an audience list. This list is defined as a consolidated audience compiled from several data sources. Adding audience lists to a large number of ad groups and then analyzing the data on a separate level may appear intimidating to some marketers.