Google AdWords, currently known as Google Ads is Google’s advertising platform. In this advertising platform, advertisers have to pay a certain sum of money to get their ads to appear on Google’s SERPs for the targeted keywords. However, advertisers will have to pay for the ads only when the users click on them.
Google is a hub when it comes to web searches. Out of 4, three people rely on Google to get answers for their search queries. So it’s a convenient spot to reach the target audience. And with this Search Engine Marketing model, businesses can cater to their audiences, which they were failing to reach organically.
SEO may deliver consistent traffic to your website but it may not always be many. The reach is limited and may not always reach your target audience. And that can make you deprived of sales and conversions.
But with Google Ads, you can reach a broader audience in your niche. This gives your eCommerce business more exposure in Google, which can bring in better and more quality traffic to your website. So if you have bulk products in your inventory, it can give the products a proper outflow.
And to help you promote your eCommerce businesses, Google offers Shopping Ads. Unlike normal text ads, Google’s Shopping Ads Campaign utilizes images to promote the product. The visual input is eye-catching and advertisers can get attention for their products. Alongside the picture, the ad includes the price too.
So with the price and the picture, visitors will have a better understanding of the product. And they are more likely to click the ads and order the product if the quality is appreciable for the price.
Since Google Shopping Ads has the highest CTR and highest conversion rate, you can achieve an outbreak in sales and conversion if you do it right.
In Google, branded searches are more popular when it comes to products. So with Google Ads, you can also create a brand and increase brand awareness.
Unlike traditional marketing, Google Ads offers a good amount of control to advertisers. In the seasonal sales period, advertisers can set a high budget to get more product clicks. That means you will have full control of the advertising budget, target audience, advertising period based on the type and size of inventory you have.
Because of the product appearance, control on the Ad campaign, and a good track-record of CTR and conversions, eCommerce businesses can benefit greatly from Google Ads.