Ecommerce Marketing Agency

Build an eCommerce Marketing Plan With #1 eCommerce Marketing Agency Sydney: eCommerce Marketing Solutions That Deliver

There is no doubt that Electronic Commerce is here to stay, making us highly dependable with each passing day. With technology blurring the line between online and offline marketing, there is fierce competition in the market. And not to forget, the purchasing behaviour of online consumers has evolved. With thousands of eCommerce stores mushrooming each day, buyers have far too many options to choose from.

Surviving this cut-throat competition in the market requires bespoke and freshly-brewed marketing ideas and strategies. Tinysol, as the city’s most promising eCommerce digital marketing agency, possesses an experienced team of professionals who are committed to delivering results in less time.

There is fierce competition in the digital playground, and with the presence of the big giant companies, the speed at which small eCommerce businesses need to keep up is ever-changing. For electronic commerce trade that is looking to grow in this environment, it is vital to understand its customer base as well as competitors.

At Tinysol, using years of experience and hypothesis, we perform intensive research to understand the nitty-gritty of the market that best fits your business. We provide our clients with data and analysis based digital marketing plans. By using our unique out-of-the-box perspectives, we design a digital marketing blueprint for our clients based on keyword research, competitor analysis, and business market analysis. We never try to fit a round peg in a square hole. Over the years, through our results-driven strategies and eCommerce marketing solutions, we have established ourselves as one of the best eCommerce marketing companies.

eCommerce and Digital Marketing strategies for 2021

We all love sales, but what if we could double up the digit? This utopia can be brought to life. The quality seed of marketing strategies can be sown to your eCommerce business to get you the best low hanging e-fruits in the long term. The goal is to not be one of those businesses who walk blindly, taking a haphazard approach towards eCommerce marketing.

Here’s a quick breakdown of what e-businesses need to do.

• Implement Google Shopping Ads

Shopping ads is one of the most used marketing routes in 2020, which displays your product ads to the users every time they search for it- and with every click, they are led to your website. It is one of the cost-effective ways of getting more product sales, as it narrows down your audience and brings in only high targeted clicks.

• Add scheme for product pages

Schema, also known as a structured markup language, is best for product pages to assist search engines to understand their nature and index them properly. By incorporating rich snippets, products can be put in front of the right people with search terms that align with your business.

• Enable voice search functionality

2020 has seen a huge rise in voice technology in terms of eCommerce marketing, and it is here to stay. By optimizing your content for voice search, online stores can have the upper hand in grabbing web traffic like never before.

It would not be wrong to say that digital marketing will soon accommodate voice search strategy to enhance the online consumers shopping experience.

• Tap into the social media market

Social media has seen a huge shift in online shopping, where influencers have turned their start-ups into multi-billion-dollar industries. Several studies hint that about half of the millennials make their purchase online. It is now easier than ever for electronic commerce companies to build awareness through marketing campaigns and by personally interacting with existing and potential customers.

Social media also incorporates public relations (PR) strategies that allow retailers to collaborate with online influencers to promote their products and share their personalized experiences.

• Offer coupons and deals

As per Wordstream, one in three shoppers seeks discount coupons every time they buy goods online. By integrating limited-time discounts on lead forms and creating giveaways, you can double up your online sales and heighten your profit margin.

• Optimize eCommerce website for mobile phones:

Smartphone ownership is growing rapidly across the globe. As of 2020, it is estimated that 4.75 billion people own mobile phones, including both smart and feature phones. And roughly 51.5 per cent of global website traffic comes from mobile devices. However, there are some points to take note of.

In a recent study done by Google, it was discovered that 53 per cent of mobile site visits were abandoned due to slow page speed. On average, a person expects a site to load within three seconds. All these figures hint at one conclusion, fast load speed equals sales.

There are a few other factors that lead to high bounce rates in mobile devices, such as:

• Privacy concerns
• Unnecessary overlays and pop-ups
• Lengthy forms that take forever to fill
• Absence of digital wallet options

Actionable solutions:

• Big buttons
• Call-to-action
• Relevant and engaging copy
• Easy and quick checkout structure

A positive customer review can work as a trusted currency to bring in more eyeballs to your store. Tinysol’s in-house strategies are well-curated to fit any cybernetic venture. We understand the importance of being versatile in the e-business, and what it takes to thrive in the online world.