Ecommerce Marketing – as the name suggests, it is a practice of promoting online stores through modern-day online marketing tactics. In other words, making your future consumer aware of your brand and products via different online marketing mediums. The promotions are done with the sole purpose of driving maximum sales through lead conversion.
Sound eCommerce Marketing tactics will assist you to grow your audience and draw more customers into your online store. By making these channels work in harmony, you can increase your revenue in no time.
- Social Media Advertising
They say social media is the new normal.
The following stats speak for themselves:
- Facebook has more than 2.23 billion monthly users, and the average person spends around 2 hours and 45 mins browsing it.
- Instagram’s worldwide user has reached 1 billion in 2020, and the average person spends around 53 minutes scrolling.
Social media channels guarantee exposure. These are multi-trillion businesses, possessing the power to influence online customer’s purchasing behaviors. And there is no doubt that these platforms will keep growing in the years to come.
Omni-channel ads provide a wide window for your potential customer to gaze into your products. By using them right you are likely to reach a large group of audiences and convert sales.
- Google Ads
Google is the ultimate leader, stretching its claws, covering 86.86 percent of the search engine market share, and it’s unmovable. It is a lucrative gold mine for eCommerce businesses like yours to reach that next big prospect with fairly less competition.
- Search Ads
While organic search takes a long time to show its results, search ads are fast to help you stand among the big hitters in the market. If done correctly, you reach the right set of audiences in less time and outrank your competitors.
- Google Shopping Ads
The product listing ads are a mini eCommerce site in itself. It is one of the effective ways to showcase your products, individually, through image-based ads. These ads are specially curated for online stores to make their possible buyers aware of the products along with image and price.
It is a simple yet productive way to reach each high prospect who has interacted with your website in the past, to encourage sales.
- Paid Search
Famously known as PPC, it is the process of displaying ads on the first page of SERP. It works in the pay-per-click model, meaning one only gets charged when the user clicks the ad.
- Bing Ads
Google Ads is ruling the present online marketing scenario, but Bing Ads is not far behind. While most of the businesses are doing their utmost to rank their product page on Google’s SERP, Bing is often overlooked. With competition so little, Microsoft advertising can be the next diamond mine.
Bing ads allow open doors for online stores to increase granular control by adjusting ad group levels for device targeting. They are relatively cheap compared to Google Ads.
Remarketing is the strategy of displaying targeted ads to the potential audience who has previously visited your website. Remarketing ads, in eCommerce, are used as a silver bullet to reclaim abandoned shopping carts and entice probable shoppers to make the purchase.
Do you want to convert leads through organic traffic? Check out our full range of SEO services that can save you heaps.
Yes, it is cost-effective as compared to the traditional methods of marketing such as print advertisements, billboards, filers, television ads, telemarketing, and more. A well-curated web marketing plan is less time consuming and drives better ROI with a modest investment.