Shopify is an all-around booming cloud-based SaaS (software as service) e-commerce platform. It allows merchants to set up an e-store and sell products to their customers online. Shopify allows digital businesses to integrate their website with social media, post products, and services, add to cart features, and more. It also lets businesses sell products via social media, brick-and-mortar locations, online marketplaces, and pop-up stores.
Comprising a cloud-based server and being a self-hosted platform, it gives flexibility to the online shop to access from anywhere with an internet connection.
As of now, it offers three verticals to choose from, based on your business needs.
- Shopify Plus
An enterprise plan for established large scale e-commerce sites that are seeking to scale up. This plan comprises advanced reporting features that enable businesses to handle heavy order volumes.
- Shopify Lite
An affordable plan for growing online shops to sell products on an existing website. This plan is mainly directed towards online stores that aren’t hosted on Shopify.
- Shopify POS (Point of Sale)
It is an application developed by Shopify that allows businesses to sell products offline. The sellers can sell their product office through physical stores, or at events.
Shopify is best for both beginner users and e-commerce experts in terms of search engine optimization. Unlike its competitors like Magento or Opencart, Shopify is primarily targeted towards beginners seeking to grow and manage their e-commerce businesses. Online sellers do not need to be technically savvy in order to use Shopify.
eCommerce websites on Shopify have built-in SEO features to optimize products and collections pages with automatically generated canonical tags, sitemap.xml, robots.txt, page speed, which works as a pillar to land on the first page amongst competitors.
Compatible for Any Business type and size
Shopify is a good eCommerce platform for SMEs, companies, start-ups, or individuals looking for a platform to help start their business. Aside from digital and physical products, you can also use the platform to sell services, consultations, memberships, and other intangible goods.
Easy to use platform
Shopify is easy to use for business owners who want to perform all their sales-related tasks under one platform. Its interface is user-friendly and intuitive to your needs.
Endless Design Possibilities
Shopify has an extensive range of themes to design your store’s layout and aesthetics. But if you have a specific design in mind, our web designers can build it for you and our web developers will improve it.