Best eCommerce SEO Tactics to Drive More Revenue For Your Business
Making revenue from an online store has changed over the years. The practices that used to work a few years back might not be applicable at present. Not surprisingly, sketchy tweaks and tactics no longer do the job of leading substantial return on investment to your eCommerce website.
Effectively deploying measurable SEO techniques for your online store can have positive outcomes over nearly all your sales processes.
Further, it can also transform your brand image among buyers, which might result in more revenues. Therefore, the higher the number of SEO friendly components in your online site, the healthier your revenue operation will be.
Large eCommerce sites are gaining almost double-digit revenues from sales done through organic traffic. This traffic was found to be tailored with a well-led SEO strategy focusing product(s) and category/ies implementing focused keywords.
eCommerce SEO for online shops is a many-sided process; these sure-shot ideas can help you drive more traffic to your store:
Keyword Research is the magic potion, if not less, of every SEO strategy. A well-researched keyword can help you understand your potential audience’s search intent to create a roadmap to break into the large share of the market of your competitors. By the use of both generic and long-tail keywords, one can reach their to-be consumer in a short time.
Before getting started with keyword research, there are various factors that are needed to be considered:
A high search volume indicates there are more prospects looking for the product online. That said, it might also hint at the high competition for ranking.
A high ranking SEO difficulty indicates the competitive nature of the keyword. It is always advisable for new websites to stay on the lower front of keyword difficulty.
This is by far the most important, yet overlooked aspect by most businesses when it comes to keyword research. Every single word that makes up your list of prioritized keywords should have relevance to your business.
User-friendly site architecture
A simple and sleek design with easy navigation is the key element when it comes to better user navigation. A good rule of thumb is to design and structure your website’s architecture in such a way that helps your online visitors to reach your product pages within three clicks. The structure is also a win-win when it comes to search engine crawling web pages on your site.
On-page eCommerce SEO optimization offers some unique challenges as compared to the optimization of other natures of websites. The right way to build a strong foundation for your online store is to optimize it with SEO elements.
Optimizing title tags with the right targeted keywords (both primary and second) for both home page and product pages can help you appear on search engine result pages. The SEO friendly title tag should range between 50 to 60 characters.
An enticing and click-worthy meta description can compel your potential customer into visiting your site and turn into a buyer. A good and sellable copywriting skill can be helpful to stand out in search results and convert leads.
The trend of instant gratification is on the rise. That being said, consumer buying behaviour patterns are changing as they now go for images that are compelling to their eyes rather than going with the wordings.
According to the recent survey done by Nasqad, by the year 2023, about 90.8% of all purchases will be done through online shopping sites. With the e-commerce industry expanding around the world every single day, it has become relatively harder to stand out on search engine result pages.
Today almost every SEO optimized site is making use of schema data, popularly known as microdata to add snippets of relevant information into their product pages’ descriptions and outrank their competitors. By integrating Schema.org into an eCommerce site, one can add product descriptions including verticals like Pricing, Availability, Delivery Time and Reviews.