Grow Your Business With eCommerce SEO Strategy

The future of eCommerce is bright with no sign of decline. Consumers are getting used to the digital convenience of online shopping. Today staying competitive in the market is not an easy game to play. The competition further intensifies with the presence of popular giants like Amazon and eBay, backed by their loyal consumer base.

Tinysol works closely with clients to adopt a data-driven eCommerce SEO-led approach to help maximize growth, increase leads and sales, make an online presence among targeted audiences, outrank competitors, and produce the highest return in the long run.

Ecommerce and Digital Marketing strategies for 2020

eCommerce Search Engine Optimisation is the process of optimizing your online store and its product pages to boost your organic (non-paid) search visibility in SERP. It ultimately reaches your targeted audiences and drives sales. SEO for eCommerce involves optimizing headings, link structures, metadata, creating sellable product descriptions, link building, and navigation structure for a good user experience.

The shift from in-person to digital shopping is a big sign that eCommerce is here to stay. Today more and more small and medium industries are shifting towards eCommerce.

The online stores are using different approaches to scale up their brand visibility and earn good revenues. The mushrooming of these eCommerce stores can be a boon for the online consumers, but it certainly is not a cakewalk for the stores trying to woo their buyers in every possible way.

One may have a great selection of products with the best deals, but when it comes to sales and ROI, ranking in Google search is crucial. Online visibility is one of the secret sauces to keep you in the eye of consumers that are likely to click and speed up your conversion rate.

It will further help your product and services ranking in image carousels, featured video and snippets, local pack, and more. Ecommerce SEO is no longer an option for online stores, rather a necessity.

They say making a first impression is the key to getting a good grasp over your online consumers. All in all, Ecommerce SEO will work as a rock-solid bridge between you and your customers.

Ecommerce and Digital Marketing strategies for 2020

Increase Your Online Store's Organic Traffic: SEO For eCommerce Sales

High traffic equals good lead conversion. Every unique site visit is a potential sale, and one way to attract customers to your online store is to increase your appearance on the search result pages.

If you want to grow your digital space with high-quality organic traffic that converts your potential prospects into happy consumers, we are here to serve you.

Tinysol is one of the leading eCommerce SEO marketing agencies that offer the best services for local SEO, enterprise SEO, lead generation, content marketing and digital marketing campaigns.

Our excellent team of marketing experts live and breathe digital. We do not leave a single stone unturned to help you release your E-commerce ambitions by embedding proven SEO strategies in a way that has long term and profitable organic traffic and convert your store into a money generating machine.

Ecommerce and Digital Marketing strategies for 2020

Focus on Ranking Individual Product To Drive More Sales

The Product Listing Ads are becoming expensive with each passing day. By generating organic traffic into an eCommerce site with SEO, one can easily combat their need to rely on paid channels.

Driving sales is the primary goal of every eCommerce business. It often requires a different approach from the typical SEO playbook. Casting a wide net can bring you a huge amount of traffic but it might not necessarily satisfy your hopes of converting leads. By focusing on the following SEO attributes, you can gain the utmost sales.

  • Ranking product pages for product reviews to drive more sales
  • Avoiding the use of jargon and keeping product description concise and clean
  • Distinguishing product features through bullet points
  • Avoiding duplicate content with the help of canonical tags
  • Optimizing category pages along with product pages
  • Adding compelling images

If you want to shift your digital sales into high gear without compromising on quality, we are the best eCommerce SEO Agency in Australia.

Ecommerce and Digital Marketing strategies for 2020

Best eCommerce SEO Tactics to Drive More Revenue For Your Business

Making revenue from an online store has changed over the years. The practices that used to work a few years back might not be applicable at present. Not surprisingly, sketchy tweaks and tactics no longer do the job of leading substantial return on investment to your eCommerce website.

Effectively deploying measurable SEO techniques for your online store can have positive outcomes over nearly all your sales processes.

Further, it can also transform your brand image among buyers, which might result in more revenues. Therefore, the higher the number of SEO friendly components in your online site, the healthier your revenue operation will be.

Large eCommerce sites are gaining almost double-digit revenues from sales done through organic traffic. This traffic was found to be tailored with a well-led SEO strategy focusing product(s) and category/ies implementing focused keywords.

eCommerce SEO for online shops is a many-sided process; these sure-shot ideas can help you drive more traffic to your store:

  • Keyword Research

Keyword Research is the magic potion, if not less, of every SEO strategy. A well-researched keyword can help you understand your potential audience’s search intent to create a roadmap to break into the large share of the market of your competitors. By the use of both generic and long-tail keywords, one can reach their to-be consumer in a short time.

Before getting started with keyword research, there are various factors that are needed to be considered:

  • Search Volume:

A high search volume indicates there are more prospects looking for the product online. That said, it might also hint at the high competition for ranking.

  • SEO Difficulty:

A high ranking SEO difficulty indicates the competitive nature of the keyword. It is always advisable for new websites to stay on the lower front of keyword difficulty.

  • Search Relevance:

This is by far the most important, yet overlooked aspect by most businesses when it comes to keyword research. Every single word that makes up your list of prioritized keywords should have relevance to your business.

  • User-friendly site architecture

A simple and sleek design with easy navigation is the key element when it comes to better user navigation. A good rule of thumb is to design and structure your website’s architecture in such a way that helps your online visitors to reach your product pages within three clicks. The structure is also a win-win when it comes to search engine crawling web pages on your site.

  • On-Page SEO

On-page eCommerce SEO optimization offers some unique challenges as compared to the optimization of other natures of websites. The right way to build a strong foundation for your online store is to optimize it with SEO elements.

  • Title Tags:

Optimizing title tags with the right targeted keywords (both primary and second) for both home page and product pages can help you appear on search engine result pages. The SEO friendly title tag should range between 50 to 60 characters.

  • Meta Descriptions:

An enticing and click-worthy meta description can compel your potential customer into visiting your site and turn into a buyer. A good and sellable copywriting skill can be helpful to stand out in search results and convert leads.

  • Images:

The trend of instant gratification is on the rise. That being said, consumer buying behaviour patterns are changing as they now go for images that are compelling to their eyes rather than going with the wordings.

  • Schema Data:

According to the recent survey done by Nasqad, by the year 2023, about 90.8% of all purchases will be done through online shopping sites. With the e-commerce industry expanding around the world every single day, it has become relatively harder to stand out on search engine result pages.


Today almost every SEO optimized site is making use of schema data, popularly known as microdata to add snippets of relevant information into their product pages’ descriptions and outrank their competitors. By integrating Schema.org into an eCommerce site, one can add product descriptions including verticals like Pricing, Availability, Delivery Time and Reviews.

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