Bing Ads Agency Management: Unseen Traffic That Converts More Better

Google boasts a lion’s share in the search engine market. And with its ever-growing partner platforms, Google Ads may look profitable to run PPC (Pay Per Click) campaigns. That being said, what’s overlooked is that Bing is the second largest search engine globally.

There are 133 million searchers in the Bing Network with over 5 billion monthly searches. So if you are not advertising on Bing, you will be losing a big chunk of potential customers.

Bing ad campaigns and Bing PPC campaigns, can actually turn profitable since the ads appear in three search engines – Bing, Yahoo, and AOL. Furthermore, the click-through rate on Bing PPC ads is greater than that on Google ads. Also, several case studies showed that the CPC (Cost Per Click) rate on Bing Ads is much lower than Google Ads. That means with optimized Bing Ads, you can actually achieve a higher ROI (Return On Investment).

With low competition, low CPC rate, and better device targeting, Bing advertising is a low hanging fruit. Nonetheless, it requires careful planning and clever execution to gather all the benefits. And promising bang for your buck, Tinysol serves as a Bing Ads agency or a popular bing PPC agency in Australia for businesses of all types and sizes.

What Is Bing Ads?

Like Google, Bing is a web search engine owned by Microsoft. And Bing Ads is Microsoft’s SEM platform, where Ads appear in Microsoft’s SERPs and its partner platforms. Microsoft actually owns three search engines – Bing, Yahoo, and AOL. And when you run Bing Ads PPC campaigns, the ads appear on result pages of all these search engines.

Bing is currently the second-largest search engine in the world. It may be nowhere close to Google in terms of searches but still, it gets significant searches every day. And that can be hard to blindly ignore. So many advertisers include Microsoft Advertising aka Bing Marketing in their marketing plan.

Bing ads are somehow similar to Google AdWords (now known as Google Ads) in terms of ad structure and purpose. Like Google Ads, Bing ads are auction-based and rely on keywords.

If you want to run ads on Bing, you will have to bid on the keywords. If the biding gets successful, your ad appears on search results for that query.

Since it’s a paid advertising model, you’ll have to pay a certain fee when a user clicks your ad and reaches your website. And such fee for each click is termed as cost per click or CPC.

That being said, you’ll never have to pay for your ad to simply appear on search engine result pages. It will only cost when the user clicks on your ads. However, you still have to pay for clicks even if visitors click on the ad by mistake.

Being the most used search platform, Google indeed is the source of quality traffic and often bring visitors in a good quantity. That’s why it’s the most popular amongst the advertisers. Keeping this fact in mind, many marketers tend to sideline Bing Ads in their marketing campaigns. But in reality, there are tons of benefits of using Bing Ads, which can give traction to your business.

Bing has a lot of untapped audiences, on which advertisers can capitalize on. There are actually over 63 million Bing searchers, which are not reached by Google Ads. Leveraging these audiences, you can advertise your business and promote your business for the best results.

Bing Ads are often overlooked by most digital marketing agencies because of their low search volume. Actually, there is an advantage from the budget perspective. Due to low search volume and low competition on keywords, the CPC rate is usually lower in Bing Ads. This can help you achieve better ROI in your PPC marketing endeavor.

Google allows advertisers to set the targeting options at the campaign level. But in Bing, such options are available at the ad group level. This allows the Bing advertisers for a granular control on the ads.

Another major benefit of using Bing Ads is Ad visibility. Bing Ads appear in the result pages of Bing, Yahoo, AOL, and its partner sites. Also, the appearance of ads on shopping and financial verticals are quite eye-catching. Such ads usually encourage interaction.

Bing Ads have reportedly delivered higher click-throughs compared to Google Ads. And ad appearance is one of the reasons for it.

What Is Bing Ads?

Campaign Strategy And Execution From Bing Advertising Management Experts: Bing Ads Agency Sydney

In marketing, every audience counts. Failing to reach them on time can cost you several leads and conversions. With a Bing marketing agency like Tinysol, you can reach your untapped audiences. So leveraging the power of the second largest search engine in the world, you can hoist your business forward.

Crafting a well-devised campaign strategy, as a leading Bing advertising agency, Tinysol IT Solutions will create a marketing roadmap tailored to your business. Understanding business goals and searchers’ intent, we handpick and target only niche audiences. And finally, with careful execution, we will create a breakthrough in your sales.

What Is Bing Ads?

Get Traffic at a Lower Cost: Australia’s Most dependable Bing ads Management Services

Don’t be underwhelmed by low search volume in Bing Ads. The opportunities are actually boundless. Keywords on Bing have low competition and lower CPC rates. Exploring the low CPC niche keywords, we bring traffic to your website at a lower cost.

Bing Paid Search Advertising experts at Tinysol will help uplift your business with high returns, irrespective of the size of your business. We help you smash website traffic at the expense of the most nominal price. Even if you have a startup or a struggling business, we give traction to your business through increased leads and sales.

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Frequently Asked Questions

In the past couple of decades, there have been unprecedented advancements in technology. We also encountered a rapid evolution of digital devices and the vast expansion.

The cost of advertising on Bing Ads actually depends on the CPC of the targeting keywords. And the CPC rate may differ based on your business model, objectives, and campaign configuration. That being said, the CPC rate on Bing Ads is 33% to 42% lower than Google Ads for the same/similar keywords. So advertising on Bing can actually go easy on your wallet.

Advertising on Bing can be a lucrative way to bring new users to your website. However, you need a solid campaign strategy to maximize profit. It starts from finding niche specific keywords and developing SEO-friendly and user engaging content around it.

Even after that, optimizing Bing Ads and Bing Ads management on the ad group level can be equally cumbersome. Managing everything on your own can be quite tedious.

If you want to avoid taking the hard road, you can get yourself a PPC advertising agency. There are several Bing marketing agencies in Australia, who would be happy to do the job for you. An established agency can deliver you high ROI at the expense of a minimum cost. So you can rely on them if you are looking for the best results.

With Microsoft’s expansive search platform, the professionals will increase your brand awareness and bring quality traffic to your website. By discovering and targeting untapped audiences, Bing advertising agencies can help you increase reach and expand business horizons.

Capitalizing on low CPC rates, these agencies can help you maximize your earnings with less investment. This helps to create an atmosphere even for startups and small organizations to do well in their business.

A generic marketing knowhows won’t be sufficient to push your business forward through Bing advertising. It requires a careful understanding of Bing marketing tidbits and proficiency in that. Being the old player in the industry, Tinysol has garnered knowledge and experience over the years.

Since expertise comes from experience, we are quite adept when it comes to running, optimizing, and managing Bing Ads. We have consistently delivered results to our clients helping them reach their business goals.

With creative maneuvers, we create brand awareness and summon quality traffic to your website. We always put our best foot forward to deliver the maximum returns for the clients. Since every audience counts in marketing, Tinysol caters to all your niche audience to bring an impactful result.

Considering the marketing excellence and result-driven services, Tinysol IT Solutions is one of the best, if not the best Bing advertising agency in Australia. So if you need reliable Bing advertising services in Newcastle, Sydney, or anywhere in Australia, you can rely on us.

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