It is a marketing process that focuses on attracting interest groups in the search engines and convincing them to buy your products or services.
In the conventional SEO, search engine ranking and organic traffic are valued the most. Lead gen, on the other hand, focuses on turning the web visitors stranded into the search engines into a potential customer.
Breaking down the term, we can understand lead gen SEO is the way of generating leads through search engines. However, depending upon the types of the website and their goals, leads can be of different types.
SEO is a proven technique to rank up your website in the search engines. The potential customers are also likely to click and interact with the websites that appear on top of search results. So SEO and lead generation go well together. The following are ways how you can generate leads through SEO.
Write engaging content that connects with potential leads
Having good content on your website is essential. Not just for the search engines’ crawlers but also for web visitors. That’s why the adage “Content is King” is quite popular in the marketing industry. So centered around the targeted keywords, you will need to write convincing content for the users.
For the web visitors, your website conveys the messages on your behalf. So for that, you will require content that understands the searcher’s intent and delivers the info in an eloquent and persuasive manner. You need to focus on generating compelling content so that the visitors disregard all of your competitors and choose you at the end.
In order to do that, you will need to include comprehensive information on the topic covering all the aspects of users’ queries. Long and comprehensive content usually goes well with searchers and search engines.
Several case studies also showed that long content with over 2000 words performed better in terms of SEO and user engagement. But that being said, the length and size of the content don’t matter. It’s actually the quality of it and whether it answers the users’ queries.
Build trust with site visitors
There is no short of phony websites over the internet. With misleading information, many web owners tend to cheat and exploit web users. So standing out from the rest, include only the genuine information.
Include only the facts in your content and give sources to the information extracted from elsewhere. While including images, make sure it’s true and relevant to the content.
If you have products or services to sell, never forget to include the extra benefits. Clearly mention if there is a warranty, after-sale services, freebies, or advantages on buying bulk products.
Earn high-quality backlinks for an SEO boost
If authoritative websites provide links to your site, customers start to trust more in your brand. Not just the web visitors, search engines also give more value to the pages with authoritative links.
However, you can only get such links if you have high-quality informative content on your website. So always create content for your web pages with comprehensive yet engaging information.
SEO is an amazing marketing tool to rank high on search engines. Prospective buyers usually tend to click on the results that appear on the top. With SEO tactics, you can get a lot of organic leads to your website. SEO has also played an important role to turn leads into sales.
Quality content is the key to success in SEO. Along with the quality, if the content is persuasive, you can turn your leads into sales as well. If your website contains relevant content that answers all their questions, users are likely to convert.
The internet is full of frauds and scammers. So not everyone is trustworthy over the internet. But if you clear all the aspects of your business and products unambiguously, users will start to trust your brand and endorse your products.
Responsive website with fast web pages
Page speed and responsiveness of the website falls on the technical SEO side. Yet it’s a determining factor for converting leads into sales. If your website is not responsive or loads fast, users are likely to leave your website without completing the sales funnel.
User-friendly UI and CTA buttons
If the user interface on the website is user-friendly, users are likely to interact more. Similarly, the CTA buttons take the users from one stage of the sales funnel to another. So the use of compelling CTA buttons and user-friendly UI can help you turn your leads into sales.