Linkedin advertising is a way of creating brand awareness on a more professional level. Similar to other platforms like Facebook or Instagram, Linkedin allows you to target an audience and control your budget.
Since users on Linkedin have a business mindset, there is a lower chance that they will just scroll through your ads without engaging. Although Linkedin ads are more B2B oriented, other B2C companies, nonprofits, universities, and most other types of organizations can also use this ad platform.
Tinysol helps you create appropriate ads for your brand and distribute them to the right audience. We will guide you through each and every step of your Linkedin advertising campaign to increase your lead conversion rate.
More than 30 million businesses use Linkedin for Business to recruit new talents, create networks, connect, and sell. Linkedin provides marketing tools for every business type and size. Linkedin not only allows you to create an appealing profile for your business but also helps you connect with other business profiles with similar interests and strategies. So if you want to promote a business, why not do it on a more business inclined platform?
The first step for any advertiser is to create an appealing page or profile. A complete profile has an appropriate business category, a good URL, a logo, and a tagline. Companies with logos get more attention and better responses. Complete your page with company description, location, hashtags, cover photo, custom button, etc.
After setting up your page, it is important to let others know that you are available on Linkedin. Share your page’s link to people inside and outside the platform. Ask people to follow your page and tell people what’s in it for them. These are the basic organic steps of Linkedin Advertising.
After the basic steps, you should devise a marketing strategy. You should know what demographics you will be targeting and what you expect from Linkedin Advertising. Linkedin campaign manager allows you to create lead gen ads which are the most popular ones on the platform. Here you will be asked to set up your targeting criteria and ad formats.
After this you will have to create the ad itself by naming it, adding in text, and choosing an image.
Finally, you will be asked to create a lead. After choosing what information you want leads to fill out to submit the form, you complete the ad campaign. You can also use other types of ads in Linkedin. Other popular ad formats are:
- Sponsored Content
- Direct Sponsored Content
- Sponsored InMail
- Text Ads
- Dynamic Ads
All these ad formats might be confusing for new advertisers so we here at Tinysol guide you through your whole Linkedin advertising journey.