It is a platform under Facebook that allows us to present our products and services to targeted audiences through paid advertisements and posts. Facebook Advertising is a planned social media marketing strategy that includes everything from appealing content creation to distribution.
Presenting your brand to more people means more incoming customers resulting in huge profit. Hence, more and more companies rely on Facebook advertising to reach out to more audiences. It is not only efficient but also reliable, easy, and highly effective. The basic rule of marketing is simple if you want to advertise your brand, do it on the biggest platform.
When you set up a new business or company, your first priority is to reach out to as many people as possible. If you use traditional marketing methods like magazines, billboards, and cold calling in today’s world, this can be hectic. So you might need at least a year to set up your brand on a low-scale level. This is where Facebook ads come into play.
With a price as low as $0.97 per click and $7.19 per 1000 impressions, you can bring out your product to a huge targeted audience.
Now, this audience is not a group of random people. Instead, Facebook only presents your ads to specific users through its sophisticated algorithm. This feature comes in handy when your products and services are used by a specific group of people.
Facebook offers two important elements that allow them to stand out from any other social media marketing channels in the world:
- The user base of around 2 billion users.
- It’s the ability to hold the user’s attention. An average adult spends 38 minutes on Facebook every day.