Similar to Facebook Advertising, Instagram Advertising is a method for companies to promote themselves on Instagram. Images, videos, and other media contents are used which are more appealing to the human eye.
Instagram ads can appear on a user’s Instagram feed and stories.
Instagram advertising also uses Facebook’s advertising system, which has a great targeting ability.
First of all, you must have a Facebook page to create a business profile on Instagram and run ads. Ads Manager allows you to select your ad objective format and target audience.
Instagram ads are linked with a Facebook ads campaign that allows customization options, diverse formatting, and assorted targeting. When you mix all these features with Instagram’s high engagement rate, your business is guaranteed to bloom.
Also, users on Instagram are always interested and ready to engage with brands. Not only are people more likely to respond to an ad, but they are also more likely to remember it.
With its huge engaging user base, Instagram is the one place that you should not miss out on as an advertiser. Similar to Facebook ads, Instagram allows you to narrow down your audience using precise targeting options. These options include locations, demographics, interests, behavior, and lookalike audiences. The advantages of using Instagram advertising are worth investing in it.
Instagram ads and organic posts on a business profile work hand in hand to create a huge reach and brand awareness.
Instagram ads can target users at all stages of the funnel. You can create awareness, consideration, and conversion through ads on Instagram. Users are also more likely to buy a product or engage in an ad on Instagram than on any other social media platform. More than 130 million users engage with shopping posts on a monthly basis, whether it is an organic post or a paid ad.
Despite the fact that Instagram ads cost a bit more, they have a high engagement rate and ROI. You can use Instagram ads to increase brand awareness, create visibility, and drive traffic to your website too. Although you have to be a little more creative in designing your ads, Instagram will help you deliver them to the right users.
Because Instagram offers options in advertising, your ads get more diversified and attract traffic in every way possible. Users can also find a bigger audience for their high engagement organic posts by simply promoting them.