Social Media Marketing(SMM) is an opportunity to get your business in front of potential customers organically or through advertising to social media platforms such as Facebook, Instagram, Youtube, LinkedIn, or Pinterest. It provides companies with a way to reach new customers, engages with existing customers, and promotes their desired culture, mission, or tone. It is also the use of social media websites and social networks to market a company’s products and services.
Social media networks are open to all, giving businesses a chance to follow their consumers’ activities or potential buyers. This helps marketers be more informed about their target audience, likes, dislikes, and interests so that they can create a better marketing strategy to attract such customers. Engaging with your customers and leads to social media helps you build stronger customer relationships. This can separate you from your competition by showing your audience how your image is different and reinforcing that your business cares about its customers.
Social Media plays a vital role in how consumers discover, study, and share information about brands and products. For making your business more strong, brand loyalty and customer happiness both perform a major role, but it all comes down to communication. When customers see your company posting on social media, mainly replying to their queries and posting original content, it encourages them to build a positive image in their minds.
The impact of social media on advertising is part of a larger shift: consumers are moving away from traditional channels and toward digital channels. Though, television’s ad spend is declining slightly this year. Advertisers are also decreasing ad spend when it comes to print media. In fact, 60 percent of consumers researching products through multiple online sources learned about a specific brand or retailer through social networking sites.